Tiers
From Homecook to Breadwinner.
Eight tiers, earned through Bread and completed campaigns. Each one is yours to keep.
The ladder
What each tier takes, and what it unlocks.
You need both the Bread and the completed campaigns to move up. Perks marked “coming soon” aren't built yet.
Tier 1 of 8
Homecook
Just getting started.
- Bread
- 0
- Campaigns
- 0
- Concept Lab
- Campaign briefs, selling points and assets
- Performance numbers for your videos
Tier 2 of 8
Apprentice
Profile done, account connected.
- Bread
- 250
- Campaigns
- 0
- What's Working insights
- A daily what-to-post ideaComing soon
Tier 3 of 8
Line Cook
You've finished a campaign.
- Bread
- 600
- Campaigns
- 1
- Brand invitations
- Spend Bread on a featured profile
Tier 4 of 8
Baker
A regular. Brands know your work.
- Bread
- 1,200
- Campaigns
- 2
- Spend Bread on a Breadshare-funded boost
- Early access to new campaignsComing soon
Tier 5 of 8
Sous Chef
Consistently strong performance.
- Bread
- 2,500
- Campaigns
- 4
- Detailed video reviewsComing soon
- Faster payoutsComing soon
Tier 6 of 8
Head Chef
Proven and reliable.
- Bread
- 5,000
- Campaigns
- 8
- Featured to brands every monthComing soon
- A Breadshare-funded boost each monthComing soon
Tier 7 of 8
Master Baker
Among the top performers.
- Bread
- 10,000
- Campaigns
- 15
- Priority invitationsComing soon
- Higher-budget campaignsComing soon
Tier 8 of 8
Breadwinner
Creating is real income.
- Bread
- 20,000
- Campaigns
- 25
- The full creator resource libraryComing soon
- Direct brand introductionsComing soon
- A dedicated contact at BreadshareComing soon
- First look at every campaignComing soon
Bread
The reward for showing up.
Bread is earned at fixed, published rates. No random drops, no streaks to lose. It is not money: it can't be bought, sold or cashed out, and it sits apart from your earnings.
Ways to earn it
- Create your accountA welcome gift, once.+100
- Connect a social accountOnce.+100
- Complete your profileOnce.+50
- Post an approved campaign videoFor the effort, whatever the view count.+150
- Complete a campaignThe same for every creator who finishes.+300
- Enter an open challengeOnce per challenge.+50
- Invite a creator who posts their first videoPaid when they post, not when you share.+250
Things to spend it on
- Featured profile for 7 daysBrands see a Featured badge on your profile. From Line Cook.🍞 200
- Breadshare-funded boostWe put a boost behind your best campaign video. From Baker.🍞 400
- Faster payoutComing soonSkip the clearing wait on available earnings. From Sous Chef.🍞 150
- Detailed video reviewComing soonA written breakdown of one of your videos. From Sous Chef.🍞 100
These are the amounts we're testing with. They may change before launch.
Questions
The fine print, in plain words.
Can I lose a tier?
No. Once you reach a tier it's yours, and spending Bread doesn't lower it.
Read the full answer →Start as a Homecook. See how far you go.
The first batch of creators comes out on December 1. Leave your email and we'll be in touch when it's your turn.